Marketing
Manager, Growth Marketing & Campaign
Overview
At Western Union, we’re more than a trusted name in global payments. We’re moving beyond remittances, beyond cash, and beyond the expectations of our customers.
Our talented teams enable us to transform into a digital-first company, built on the strength of our retail foundation and powered by next-generation payments. All this with the goal of helping people prosper.
Our customers inspire us to push boundaries and create services that make life easier and communities stronger. Wherever you are in the world, we’re committed to shaping the next generation of financial experiences.
Join us as we go beyond and be part of a team that’s redefining what’s possible.
Manager, Growth Marketing & Campaign – Jakarta, Indonesia
The Growth Marketing & Campaign Manager will be the main point of contact for portfolio management, planning, articulation, and launching customer initiatives that deliver growth.
Role Responsibilities:
Strategic Mindset & Execution
- Develop and execute the marketing strategy for the region, ensuring alignment with business objectives.
- Identify and act on growth opportunities through data-driven insights.
- Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives.
Customer Life Cycle Management
- Develop and implement data-driven strategies to increase customer lifetime value
- Design and optimize customer loyalty programs to drive repeat purchases
- Analyze retention metrics and identify opportunities for improvement
Customer Segmentation and Targeting
- Utilize data analytics to segment customers based on behavior, preferences, and demographics.
- Develop tailored marketing strategies for each segment to maximize engagement and conversion.
- A/B test campaigns to refine segmentation and targeting strategies.
Data Analysis and Insights Reporting
- Leverage analytics tools to track customer behavior and campaign performance.
- Provide actionable insights and recommendations to improve marketing ROI.
- Regularly report on retention, LTV, and other key performance indicators (KPIs).
Collaboration & Business Acumen
- Be part of a team, fostering a culture of innovation, ownership, and accountability.
- Drive business performance by linking marketing efforts to revenue growth and customer retention.
- Translate customer insights into actionable marketing plans that drive engagement and conversion.
Digital Expertise
- Develop and optimize paid performance marketing campaigns across Google, Meta, programmatic platforms, and emerging digital channels.
- Leverage new digital strategies to enhance brand visibility and customer acquisition.
- Understand the retail business landscape and execute store-level marketing initiatives to drive foot traffic and sales.
Pricing & ROI-Driven Decision Making
- Work closely with pricing teams to develop competitive pricing strategies.
- Analyze marketing ROI and adjust strategies for optimal performance.
- Drive marketing initiatives with a clear focus on revenue, profitability, and sustainable growth.
Role Requirements:
To be successful in this role, end-to-end experience in digital marketing within the region is essential.
- 8+ years of experience in marketing, digital performance, and retail marketing, preferably in financial services, remittances, or payments.
- Strong expertise in customer insights, pricing, and business strategy.
- Proven track record of driving paid performance marketing campaigns and maximizing ROI.
- Experience working with teams across region and time zone and working in a fast-paced, multi-market environment.
- Strong analytical skills with the ability to turn data into action.
- Growth mindset, entrepreneurial approach, and passion for execution.
Additionally focusing on:
- Digital Acquisition
- Retail Marketing
- Customer Segmentation and Targeting
- Data Analysis and Insights
- Collaboration and Campaign Execution
Work Shift
Western Union values in-person collaboration, problem solving, and ideation whenever possible. We believe this fosters common ways of working and supports how we execute initiatives for our customers. The expectation is to work from the office a minimum of three days a week.
BENEFITS AND OTHER DETAILS
Benefits
You will also have access to short-term incentives, multiple health insurance options, accident and life
insurance, and access to best-in-class development platforms, to name a few. Please see the benefits below specific to your country. If applicable, additional role-specific benefits will be mentioned during your interview process or in an offer of employment.
Your Indonesia specific benefits include:
- Life / Accident Coverage
- Paid Time Offs
- Employee Wellness
- Global Recognition and Rewards Programs
Other Details
We are passionate about honoring our employee's identity and fostering a feeling of belonging. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.
#LI-ES1 #LI-Hybrid
Estimated Job Posting End Date:
06-08-2026
This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.
Our customer is at the heart of everything we do. Learn more:
Apply Today!
About Western Union
Western Union Company is a global leader in cross-border, cross-currency money movement. Our omnichannel platform connects the digital and physical worlds and makes it possible for consumers and businesses to send and receive money and make payments with speed, ease, and reliability. With our global reach, Western Union moves money for better, connecting family, friends and businesses to enable financial inclusion and support economic growth.
Western Union Listens
We hold employee surveys through our employee engagement tool, Western Union Listens, benchmarking our results against global peers. We use the results to continually improve our culture and workplace, and encourage managers to review, discuss, and take action on survey findings with their teams.
In 2024, the employee participation rate reached 84%.
Western Union Game Changers Global Recognition Program
Recognition is a critical link to performance, inclusion, diverse ideas, and fostering a workplace where our employees connect, show their appreciation, and feel valued. At Western Union, our recognition is about moments that matter.
Get to know Western Union
As you read some of our employee stories from around the world, we hope you see yourself reflected in the work we do and the people who make up our diverse team.
