Marketing
Marketing Manager, CEM
Overview
At Western Union, we’re more than a trusted name in global payments. We’re moving beyond remittances, beyond cash, and beyond the expectations of our customers.
Our talented teams enable us to transform into a digital-first company, built on the strength of our retail foundation and powered by next-generation payments. All this with the goal of helping people prosper.
Our customers inspire us to push boundaries and create services that make life easier and communities stronger. Wherever you are in the world, we’re committed to shaping the next generation of financial experiences.
Join us as we go beyond and be part of a team that’s redefining what’s possible.
Role Responsibilities
Ready to shape customer experiences on a truly global scale? At Western Union, we are building connections that move money and people forward. As a Marketing Manager on the Customer Engagement Management (CEM) team in Vilnius, you will have a rare opportunity to work on global projects, collaborate with colleagues from around the world, and learn from a strong, experienced global team. You will play a key role in crafting campaigns that resonate, inspire loyalty, and drive growth across diverse markets. If you thrive on turning insights into action and want to make an impact at a company that champions innovation and inclusivity, this is your chance.
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Lead end-to-end campaign development across the customer lifecycle – from planning and creative development to execution, optimization, and reporting.
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Partner with cross-functional teams (Business, Marketing, Product, Data, Analytics, etc.) to align on goals, deliver against key metrics, and monitor performance.
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Manage the creative and brand review process, ensuring timely delivery of assets that meet brand and regulatory standards.
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Coordinate with legal, compliance, and regional teams to ensure campaigns meet local and global requirements, including localization and stakeholder approvals.
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Drive continuous improvement through structured experimentation: Design and run A/B tests, analyze results, and share actionable insights.
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Uphold quality across all customer communications through thorough checks of links, imagery, and copy.
Role Requirements
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Proven track record managing CRM campaigns, preferably across global or multi-market environments.
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Strong project management skills with experience leading complex, cross-functional initiatives and driving projects forward.
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Proven ability to manage multiple stakeholders, influence and collaborate across teams, and effectively prioritize competing needs.
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Highly organized with strong attention to detail and the ability to meet deadlines in a fast-paced environment.
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Skilled in data analysis, audience definition and segment creation, with advanced proficiency in PowerPoint and Excel for impactful reporting and presentations.
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Demonstrated English proficiency (advanced or fluent).
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Self-starter with a “go-getter” mindset and enthusiasm for learning and taking on new challenges.
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Minimum 3 years of marketing or communication experience, ideally in CRM, Loyalty, Customer Experience, and/or Product Marketing.
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Bachelor’s degree in Marketing, Economics, Communication, Business, or related field.
Work Shift
Western Union values in-person collaboration, problem solving, and ideation whenever possible. We believe this fosters common ways of working and supports how we execute initiatives for our customers. The expectation is to work from the office a minimum of three days a week.
BENEFITS AND OTHER DETAILS
You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few. Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment.
Your Lithuania specific benefits include:
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Private Health Insurance (3 options)
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Life & Accident Insurance
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Additional days off
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Wide variety of discounts and special offers
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Free Fitness facilities
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Volunteering activities
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Referral program
Salary
The monthly gross base salary range is 3,250 – 4,766 EUR. This range represents anticipated low and high end of the salary for this position. This role is also eligible for an annual variable target incentive (which may include long-term incentives, if eligible) that aligns with individual and company performance. Actual salaries will vary based on candidate’s qualifications, skills and competencies.
Other Details
We are passionate about honoring our employee's identity and fostering a feeling of belonging. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.
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Estimated Job Posting End Date:
07-06-2026
This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.
Our customer is at the heart of everything we do. Learn more:
Apply Today!
About Western Union
Western Union Company is a global leader in cross-border, cross-currency money movement. Our omnichannel platform connects the digital and physical worlds and makes it possible for consumers and businesses to send and receive money and make payments with speed, ease, and reliability. With our global reach, Western Union moves money for better, connecting family, friends and businesses to enable financial inclusion and support economic growth.
Western Union Listens
We hold employee surveys through our employee engagement tool, Western Union Listens, benchmarking our results against global peers. We use the results to continually improve our culture and workplace, and encourage managers to review, discuss, and take action on survey findings with their teams.
In 2024, the employee participation rate reached 84%.
Western Union Game Changers Global Recognition Program
Recognition is a critical link to performance, inclusion, diverse ideas, and fostering a workplace where our employees connect, show their appreciation, and feel valued. At Western Union, our recognition is about moments that matter.
Get to know Western Union
As you read some of our employee stories from around the world, we hope you see yourself reflected in the work we do and the people who make up our diverse team.
