Marketing
Assistant Product Manager – Digital Funnel Optimization
Overview
At Western Union, we’re more than a trusted name in global payments. We’re moving beyond remittances, beyond cash, and beyond the expectations of our customers.
Our talented teams enable us to transform into a digital-first company, built on the strength of our retail foundation and powered by next-generation payments. All this with the goal of helping people prosper.
Our customers inspire us to push boundaries and create services that make life easier and communities stronger. Wherever you are in the world, we’re committed to shaping the next generation of financial experiences.
Join us as we go beyond and be part of a team that’s redefining what’s possible.
Western Union is hiring a Assistant Product Manager– Digital Funnel Optimization to own and optimize the end-to-end customer journey across its digital website and mobile applications for European markets.
This role focuses on product health, funnel optimization, and experience quality, with a strong bias toward proactive issue detection, conversion improvement, and execution excellence. The successful candidate will act as a customer-zero, identifying issues and opportunities before they impact customers, while working closely with regional product leadership and cross-functional teams.
Western Union powers your pursuit.
Role Responsibilities
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Own end-to-end funnel optimization for web and mobile apps across EU countries, covering new and existing customer journeys.
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Undertake competitive analysis to ensure baselining of product features and drive towards creating competitive edge.
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Continuously monitor product health by performing production testing across the full transaction flow and identifying issues before customers do.
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Analyze macro and micro conversion funnels, identify drop-offs, and drive experience and conversion improvements.
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Track funnel performance and stability post-release, ensuring no friction in experience or conversion.
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Review App Store / Play Store ratings, reviews, and customer feedback, partnering closely with Customer Care to surface key issues and insights.
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Report, triage, and support resolution of critical production issues, including monitoring error spikes and coordinating timely fixes with Engineering.
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Drive automation in funnel analysis and monitoring, partnering with Data teams on dashboards and alerts.
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Partner with the EU Regional Product Lead on funnel insights, prioritization, and optimization strategy.
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Identify and document features and country-specific behaviors in preparation for platform migration or modernization.
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Write clear product requirements and user stories, participate in refinement, grooming, and sprint ceremonies following agile methodology.
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Ensure high product quality through test case creation, validation of fixes, and coverage of edge cases across markets.
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Collaborate with cross-functional stakeholders to maintain a healthy, prioritized product backlog and clear communication of goals and timelines.
Role Requirements
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University degree with minimum 5 years of relevant experience in Product Management, Digital Product Experience, or Funnel Optimization
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MBA preferred
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Strong experience with consumer mobile apps and websites
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Hands-on experience with funnel analytics, production issue management, and agile delivery
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Comfortable working with multi-country European products
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Strong analytical, execution, and stakeholder management skills
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Fluency in English required (Spanish is a plus)
Western Union values in-person collaboration, learning, and ideation whenever possible. We believe this creates value through common ways of working and supports the execution of enterprise objectives, ultimately helping us achieve our strategic goals. By connecting face-to-face, we are better able to learn from our peers, solve problems together, and innovate.
We are passionate about diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, colour, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation for applicants, including those with disabilities, during the recruitment process, in accordance with applicable laws.
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Estimated Job Posting End Date:
05-16-2026
This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.
Our customer is at the heart of everything we do. Learn more:
Apply Today!
About Western Union
Western Union Company is a global leader in cross-border, cross-currency money movement. Our omnichannel platform connects the digital and physical worlds and makes it possible for consumers and businesses to send and receive money and make payments with speed, ease, and reliability. With our global reach, Western Union moves money for better, connecting family, friends and businesses to enable financial inclusion and support economic growth.
Western Union Listens
We hold employee surveys through our employee engagement tool, Western Union Listens, benchmarking our results against global peers. We use the results to continually improve our culture and workplace, and encourage managers to review, discuss, and take action on survey findings with their teams.
In 2024, the employee participation rate reached 84%.
Western Union Game Changers Global Recognition Program
Recognition is a critical link to performance, inclusion, diverse ideas, and fostering a workplace where our employees connect, show their appreciation, and feel valued. At Western Union, our recognition is about moments that matter.
Get to know Western Union
As you read some of our employee stories from around the world, we hope you see yourself reflected in the work we do and the people who make up our diverse team.
