Specialist Marketing (Western Union – Pago Fácil)

As a key member of Western Union’s Pago Fácil Marketing team based in Buenos Aires (CABA), this role acts as a key player in driving brand growth through the development of billers, expansion of the independent channel, and strengthening agency networks. The position is responsible for supporting business development initiatives, managing strategic relationships, and executing marketing and channel growth activities to enhance Pago Fácil’s market presence. 

Role Responsibilities 

• Drive the development and expansion of billers, ensuring strong business relationships and growth opportunities. 

• Support the development of the independent channel, identifying and executing opportunities for expansion. 

• Lead and support “lifting” initiatives for company-owned stores and independent agents to improve performance and visibility. 

• Manage and strengthen relationships with billers, agencies, and key partners, supporting ongoing business development. 

• Assist in the execution of promotional and advertising campaigns aligned with Pago Fácil brand strategy. 

• Support Marketing budget control, including monitoring and tracking campaigns and promotion spend. 

• Oversee communication across Pago Fácil social media channels. 

• Coordinate with external suppliers and media agencies to ensure effective campaign execution. 

• Manage multiple projects simultaneously, ensuring timely delivery and alignment with business objectives. 

Role Requirements 

• Bachelor’s degree (or advanced student) in Marketing, Administration, Advertising, Communication, or related field. 

• 1–3 years of experience in Digital Marketing, retail channels, or commercial channel development. 

• Experience in marketing, corporate communications, business development, or agency environments is preferred. 

• Strong organizational skills with the ability to manage multiple priorities effectively. 

• Proven relationship management and stakeholder engagement skills (billers, agencies, vendors). 

• Strong communication, presentation, and negotiation skills. 

• Creative, analytical, and results-oriented profile. 

• Demonstrated storytelling and content creation capabilities across multiple channels. 

• Intermediate level of English

• Advanced proficiency in Excel and PowerPoint. 

 
Work Shift 

Western Union values in-person collaboration, problem solving, and ideation whenever possible. We believe this fosters common ways of working and supports how we execute initiatives for our customers. The expectation is to work from the office a minimum of three days a week. 
 

Benefits  

You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few. Please see the benefits below specific to your country. If applicable, additional role-specific benefits will be mentioned during your interview process or in an offer of employment.  

Specific benefits for Argentina include: 

• Marriage and/or birth gift 

• Gym membership discounts 

• Optional courses (agreements with online universities) 

• Gift vouchers for special occasions (Recognition points awarded) 

• 10 consecutive days of leave for non-birthing parents 

Other Details 

As part of the application process, all applicants are required to take assessments. Western Union has partnered with a 3rd party provider to administer these tests. Applicants will need to provide their name and email address in order to process the assessments. If you have any questions, you may reach out to careers@westernunion.com.   

We are passionate about honoring our employee's identity and fostering a feeling of belonging. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation for applicants, including those with disabilities, during the recruitment process, following applicable laws.