Personalization & Engagement Product Manager

Responsibilities

We’re looking for a Personalization & Engagement PM to drive behavior-driven experiences across our digital ecosystem. You’ll own next-best-action campaigns, targeted offers, and personalized content across the Content Network, Deals, Loyalty program, and Home Page Dashboard, collaborating closely with product, analytics, and engineering teams

• Define and execute personalization and engagement strategies across multiple digital experiences.

• Design and manage targeted campaigns and incentives to drive engagement, retention, and customer behavior.

• Partner with horizontal PMs (Content, Deals, Loyalty, Dashboard) to ensure personalized interventions align with the overall user experience.

• Collaborate with the CMS/platform team to implement segmentation, targeting, and personalization logic.

• Use analytics and experimentation to measure campaign impact and optimize performance.

Requirements

• 5+ years in product management, preferably in personalization, engagement, or behavioral campaigns.

• Experience with cross-channel digital products (web, app, dashboards).

• Strong analytical skills and comfort with experimentation and data-driven decisions.

• Experience collaborating with platform/engineering teams to implement personalization solutions.

• Ability to navigate a matrix organization and collaborate effectively across multiple PMs.

Work Shift

HYBRID – Western Union values in-person collaboration, problem solving, and ideation whenever possible. We believe this fosters common ways of working and supports how we execute initiatives for our customers. The expectation is to work from the office a minimum of three days a week. 

BENEFITS AND OTHER DETAILS 

Benefits 

You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few. Please see the benefits below specific to your country. If applicable, additional role-specific benefits will be mentioned during your interview process or in an offer of employment. 

Your United States-specific benefits include:

• Medical, Dental and Life Insurance  

• Tuition Assistance Program  

• Parental Leave  

• One day volunteer time off  

• $0 Money Transfer Fee Discount Code – Quarterly  

• Recognition Program “Game Changers”  

• Employee Discount Program  

• Global Adoption Assistance  

• Global Scholarship Awards Program  

• 401K plan

For residents of Colorado, California, Connecticut, Delaware, Minnesota, and Pennsylvania: Please do not respond to any questions on this initial application that may seek age-identifying information such as age, date of birth, or dates of school attendance or graduation. You may also redact this information from any materials you submit during the application process. You will not be penalized for redacting or removing this information.

Salary

The base salary range is $120,000 – $150,000 per year, total on target compensation includes a base salary plus short-term incentives that align with individual and company performance. 

Other Details

We are passionate about honoring our employee's identity and fostering a feeling of belonging. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws. 

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Estimated Job Posting End Date:

03-13-2026

This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.