Sales
Regional Sales Director – Eastern Region
Overview
At Western Union, we’re more than a trusted name in global payments. We’re moving beyond remittances, beyond cash, and beyond the expectations of our customers.
Our talented teams enable us to transform into a digital-first company, built on the strength of our retail foundation and powered by next-generation payments. All this with the goal of helping people prosper.
Our customers inspire us to push boundaries and create services that make life easier and communities stronger. Wherever you are in the world, we’re committed to shaping the next generation of financial experiences.
Join us as we go beyond and be part of a team that’s redefining what’s possible.
Role Responsibilities
The Director of Business Development, Eastern Region, leads and develops a team of regional sales managers responsible for driving new business acquisition and profitable network growth. This role owns the full new‑agent sales lifecycle—from prospecting and lead generation through contract negotiation, onboarding, and transition to account management—ensuring the team meets or exceeds revenue and profitability objectives.
The leader will define strategic direction, enhance sales execution, and apply data‑driven performance management to maximize productivity and ROI. This role partners closely with Marketing, Operations, and Account Management to ensure seamless agent activation, strong market presence, and long-term partner success.
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Lead, coach, and develop a high-performing team of Territory Sales Executives focused on new business growth.
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Establish clear goals, KPIs, and performance standards aligned with company objectives.
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Monitor sales performance, provide ongoing coaching, and implement improvement plans when needed.
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Develop and execute territory strategies to optimize pipeline quality and target high‑potential agent opportunities.
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Analyze market data, competitive trends, and demographic insights to identify and prioritize expansion opportunities.
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Create and present performance, pipeline, and market reports to highlight risks, opportunities, and trends.
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Ensure disciplined management of the full sales cycle, including accurate forecasting and strong close rates.
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Lead contract negotiations to ensure profitability and adherence to company policies.
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Partner with internal teams to streamline onboarding, training, and implementation for new agents.
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Work closely with Account Management to support a smooth handoff and strong early-stage retention.
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Collaborate with Marketing and Operations to improve lead generation, accelerate activation, and enhance the overall agent experience.
Role Requirements
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Bachelor’s degree in Business, Finance, or a related field; MBA preferred.
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10–15 years of progressive sales experience with strong results in new business development and territory expansion.
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5–10 years of experience in sales leadership roles.
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Experience in consumer financial services or money transfer industries preferred.
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Demonstrated success meeting or exceeding sales targets and driving business growth.
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Strong analytical skills with experience evaluating sales data, market trends, and competitive landscapes.
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Proven ability to lead, recruit, develop, and mentor high-performing sales teams.
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Proficiency in CRM tools and Microsoft Office Suite.
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Excellent verbal and written communication skills; able to influence clients and internal stakeholders effectively.
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Strong problem-solving skills with a proactive, solutions-oriented mindset.
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Bi-lingual and/or bi-cultural experience is highly preferred.
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Ability to work effectively both independently and cross-functionally across teams and departments.
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Strong understanding of financial products, market dynamics, and relevant regulatory requirements.
Work Shift
REMOTE
BENEFITS AND OTHER DETAILS
Benefits
You will also have access to short-term incentives, multiple health insurance options, accident and life
insurance, and access to best-in-class development platforms, to name a few. Please see the benefits below specific to your country. If applicable, additional role-specific benefits will be mentioned during your interview process or in an offer of employment.
Your United States specific benefits include:
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Parental Leave
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Family First Programs
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Medical, Dental, and Life Insurance
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Tuition Repayment Assistance Program
For residents of Colorado, California, Connecticut, Delaware, Minnesota, and Pennsylvania: Please do not respond to any questions on this initial application that may seek age-identifying information such as age, date of birth, or dates of school attendance or graduation. You may also redact this information from any materials you submit during the application process. You will not be penalized for redacting or removing this information.
Salary
The on-target earnings range is $135,000 – $150,000 per year. This position is eligible for sales compensation and stock incentives align with individual and company performance. Actual salaries will vary based on candidates’ qualifications, skills, and competencies.
Other Details
As part of the application process, all applicants are required to take assessments. Western Union has partnered with a 3rd party provider to administer these tests. Applicants will need to provide their name and email address in order to process the assessments. If you have any questions, you may reach out to careers@westernunion.com.
We are passionate about honoring our employee's identity and fostering a feeling of belonging. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.
#LI-AM3
#LI-Hybrid
Estimated Job Posting End Date:
04-27-2026
This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.
BENEFITS AND OTHER DETAILS
Benefits
You will also have access to short-term incentives, multiple health insurance options, accident and life
insurance, and access to best-in-class development platforms, to name a few. Please see the benefits below specific to your country. If applicable, additional role-specific benefits will be mentioned during your interview process or in an offer of employment.
Your United States specific benefits include:
-
Parental Leave
-
Family First Programs
-
Medical, Dental, and Life Insurance
-
Tuition Repayment Assistance Program
For residents of Colorado, California, Connecticut, Delaware, Minnesota, and Pennsylvania: Please do not respond to any questions on this initial application that may seek age-identifying information such as age, date of birth, or dates of school attendance or graduation. You may also redact this information from any materials you submit during the application process. You will not be penalized for redacting or removing this information.
Salary
The on-target earnings range is $135,000 – $150,000 per year. This position is eligible for sales compensation and stock incentives align with individual and company performance. Actual salaries will vary based on candidates’ qualifications, skills, and competencies.
Other Details
As part of the application process, all applicants are required to take assessments. Western Union has partnered with a 3rd party provider to administer these tests. Applicants will need to provide their name and email address in order to process the assessments. If you have any questions, you may reach out to careers@westernunion.com.
We are passionate about honoring our employee's identity and fostering a feeling of belonging. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.
#LI-AM3
#LI-Hybrid
Estimated Job Posting End Date:
04-27-2026
This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.
Our customer is at the heart of everything we do. Learn more:
Apply Today!

About Western Union
Western Union Company is a global leader in cross-border, cross-currency money movement. Our omnichannel platform connects the digital and physical worlds and makes it possible for consumers and businesses to send and receive money and make payments with speed, ease, and reliability. With our global reach, Western Union moves money for better, connecting family, friends and businesses to enable financial inclusion and support economic growth.
Western Union Listens

We hold employee surveys through our employee engagement tool, Western Union Listens, benchmarking our results against global peers. We use the results to continually improve our culture and workplace, and encourage managers to review, discuss, and take action on survey findings with their teams.


Western Union Game Changers Global Recognition Program
Recognition is a critical link to performance, inclusion, diverse ideas, and fostering a workplace where our employees connect, show their appreciation, and feel valued. At Western Union, our recognition is about moments that matter.
Get to know Western Union
As you read some of our employee stories from around the world, we hope you see yourself reflected in the work we do and the people who make up our diverse team.


