Marketing
Director, Digital Remittance & Wallet – Europe
Overview
At Western Union, we’re more than a trusted name in global payments. We’re moving beyond remittances, beyond cash, and beyond the expectations of our customers.
Our talented teams enable us to transform into a digital-first company, built on the strength of our retail foundation and powered by next-generation payments. All this with the goal of helping people prosper.
Our customers inspire us to push boundaries and create services that make life easier and communities stronger. Wherever you are in the world, we’re committed to shaping the next generation of financial experiences.
Join us as we go beyond and be part of a team that’s redefining what’s possible.
This Director, Digital Remittance & Wallet role is responsible for driving digital growth across Western Union’s European B2C remittance business by creating and delivering a corridor-driven product roadmap. This leader owns the end-to-end consumer digital experience for senders, including digital wallet capabilities, and is accountable for transaction volume, revenue growth, and customer lifetime value across priority corridors
This role requires deep understanding of European customer behaviors and the ability to translate corridor level insights into differentiated digital product experiences that drive repeat usage and long-term engagement.
Role Responsibilities
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Own the European B2C remittance and digital wallet product roadmap with explicit accountability for corridor-level transaction growth, activation, retention and profitability.
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Define and scale digital wallet strategy as a core component of the Eurpoean product ecosystem, including embedded financial solutions to drive loyalty and deeper engagement.
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Prioritize features that increase frequency, retention, and lifetime value by corridor.
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Partner with regional business leaders to align go-to-market strategies to drive revenue, transactions and customer retention.
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Continuously assess corridor and wallet performance to dynamically adjust roadmap priorities.
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Drive wallet adoption, activation and repeat usage across Europe.
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Establish corridor-level and wallet specific KPIs to define product contribution to digital growth.
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Optimize digital funnels from customer registration/login to transaction.
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Lead cross-functional delivery of key initiatives.
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Localize and optimize the global platform capabilities to specifically serve the needs of the European customer.
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Serve as the primary EU product leader representing corridor and wallet priorities in global forums.
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Own the end-to-end digital customer experience, including wallet onboarding, and ensure the experiences meet market requirements for speed, reliability and ease.
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Partner with compliance and risk teams to ensure features comply with EU country level regulations.
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Ensure risk controls, fraud prevention and transaction monitoring are properly embedded into product design.
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Collaborate with operations to minimize customer support issues.
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Lead and develop a European focused product team responsible for regional product performance.
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Communicate progress, performance and trade-offs clearly to executive stakeholders.
Role Requirements
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12+ years of experience leading B2C digital payments, remittance, wallet or digital banking products within regulated financial services.
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Proven success scaling digital wallet solutions in Europe.
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Strong background in consumer payments, cross-border remittances, digital wallets or regulated fintech environments.
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Impeccable understanding of data and metrics, exercising high quality, data driven decisioning.
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Strong collaboration skills. Ability to build trust and negotiate with teams across different seniority levels and functions, including product, design, technology, marketing, compliance, business development and sales, and geographies to build products that engage our global customers.
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Experience building high performing teams. Proven success developing, coaching, and mentoring diverse talent, and serving as a role model across global cross functional teams.
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Excellent verbal, written and presentation skills.
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Estimated Job Posting End Date:
03-27-2026
This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.
Our customer is at the heart of everything we do. Learn more:
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About Western Union
Western Union Company is a global leader in cross-border, cross-currency money movement. Our omnichannel platform connects the digital and physical worlds and makes it possible for consumers and businesses to send and receive money and make payments with speed, ease, and reliability. With our global reach, Western Union moves money for better, connecting family, friends and businesses to enable financial inclusion and support economic growth.
Western Union Listens
We hold employee surveys through our employee engagement tool, Western Union Listens, benchmarking our results against global peers. We use the results to continually improve our culture and workplace, and encourage managers to review, discuss, and take action on survey findings with their teams.
In 2024, the employee participation rate reached 84%.
Western Union Game Changers Global Recognition Program
Recognition is a critical link to performance, inclusion, diverse ideas, and fostering a workplace where our employees connect, show their appreciation, and feel valued. At Western Union, our recognition is about moments that matter.
Get to know Western Union
As you read some of our employee stories from around the world, we hope you see yourself reflected in the work we do and the people who make up our diverse team.
