Manager, Communications

Manager, Communications – Singapore

Role Responsibilities

The Communications Manager will be responsible for developing and executing integrated communications strategies that elevate our brand reputation, support business growth, and strengthen employee engagement across diverse APAC (Asia Pacific) markets. The ideal candidate brings strong storytelling capabilities, solid regional experience, excellent stakeholder‑management skills, and a proactive, collaborative working style.

Strategic Communications

• Support the development and implement a comprehensive regional communications strategy aligned with regional business and global objectives.
• Partner with senior leadership to support business priorities, transformation initiatives, and market expansion across APAC.
• Ensure consistent brand voice, messaging, and positioning across all internal and external channels.
• Provide strategic counsel to regional leaders on communications planning, risk management, and reputation issues.

Internal Communications

• Design and deliver internal communications plans to engage employees across multiple APAC markets and cultures.
• Support leadership communications including town halls, leadership messaging, and changing communications.
• Create and manage internal content across channels (intranet, newsletters, email, video, and events).
• Drive employee engagement initiatives and ensure message alignment across regional and global teams.

External Communications & Media Relations

• Lead external communications including media relations, thought leadership, corporate announcements, and crisis communications.
• Manage the press release process, from drafting to approval, media briefings, and proactive storytelling opportunities.
• Support executive profiling, speaking opportunities, and industry positioning.

Content & Digital Communications 

• Oversee development of high-quality content for digital platforms, social media, and corporate channels. 

• Ensure alignment between regional marketing and corporate communications initiatives. 

• Monitor performance metrics and continuously improve communications effectiveness. 

Stakeholder & Agency Management 

• Collaborate with global communications, marketing, HR, and business teams. 

• Manage external PR and communications agencies across APAC markets. 

• Coordinate with country-level teams to ensure local relevance and consistency. 

Issues & Crisis Communications 

• Support crisis and issues management planning and execution across the region. 

• Develop holding statements, Q&As, and response strategies when required. 

• Provide timely guidance to regional leadership during sensitive situations. 

Role Requirements

• Bachelor’s degree in Communications, Journalism, Public Relations, or a related field is preferred.
• 7–10+ years’ experience in corporate communications, PR, or related field. Proven experience managing communications across Singapore and other Asia Pacific markets. 
• Strong writing, editing, and storytelling skills in English (additional Asian languages a plus). 
• Experience advising senior stakeholders and managing executive communications. 
• Solid media relations experience with regional and international press. Experience in crisis communications and reputation management preferred.
• Ability to manage multiple projects across time zones and cultures.

Additional Skills and Experiences

• Strategic, proactive communicator with strong execution, professionalism, and discretion.
• Collaborative, culturally aware, and adaptable; thrives in fast‑paced, matrixed environments with a solutions‑oriented mindset.

Success Measures

• Stronger employee engagement and more effective internal communications.
• Increased positive media coverage and enhanced brand visibility across APAC.
• Consistent and effective messaging that supports business priorities and leadership communications across all markets.

Work Shift

Western Union values in-person collaboration, problem solving, and ideation whenever possible. We believe this fosters common ways of working and supports how we execute initiatives for our customers. The expectation is to work from the office a minimum of three days a week.

BENEFITS AND OTHER DETAILS

Benefits

You will also have access to short-term incentives, multiple health insurance options, accident and life
insurance, and access to best-in-class development platforms, to name a few. Please see the benefits below specific to your country. If applicable, additional role-specific benefits will be mentioned during your interview process or in an offer of employment.

Your Singapore specific benefits include:

• Life / Accident Coverage
• Paid Time Offs
• Employee Wellness
• Global Recognition and Rewards Programs

Other Details

We are passionate about honoring our employee's identity and fostering a feeling of belonging. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.

#LI-ES1 #LI-Hybrid

Estimated Job Posting End Date:

03-16-2026

This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.