Assistant Product Manager – Digital Funnel Optimization

Western Union is hiring a Assistant Product Manager– Digital Funnel Optimization to own and optimize the end-to-end customer journey across its digital website and mobile applications for European markets. 

This role focuses on product health, funnel optimization, and experience quality, with a strong bias toward proactive issue detection, conversion improvement, and execution excellence. The successful candidate will act as a customer-zero, identifying issues and opportunities before they impact customers, while working closely with regional product leadership and cross-functional teams. 

Western Union powers your pursuit.

Role Responsibilities

• Own end-to-end funnel optimization for web and mobile apps across EU countries, covering new and existing customer journeys. 

• Continuously monitor product health by performing production testing across the full transaction flow and identifying issues before customers do. 

• Analyze macro and micro conversion funnels, identify drop-offs, and drive experience and conversion improvements. 

• Track funnel performance and stability post-release, ensuring no friction in experience or conversion. 

• Review App Store / Play Store ratings, reviews, and customer feedback, partnering closely with Customer Care to surface key issues and insights. 

• Report, triage, and support resolution of critical production issues, including monitoring error spikes and coordinating timely fixes with Engineering.  

• Drive automation in funnel analysis and monitoring, partnering with Data teams on dashboards and alerts. 

• Partner with the EU Regional Product Lead on funnel insights, prioritization, and optimization strategy. 

• Identify and document features and country-specific behaviors in preparation for platform migration or modernization. 

• Write clear product requirements and user stories, participate in refinement, grooming, and sprint ceremonies following agile methodology. 

• Ensure high product quality through test case creation, validation of fixes, and coverage of edge cases across markets. 

• Collaborate with cross-functional stakeholders to maintain a healthy, prioritized product backlog and clear communication of goals and timelines. 

Role Requirements

• University degree with minimum 5 years of relevant experience in Product Management, Digital Product Experience, or Funnel Optimization 

• MBA preferred 

• Strong experience with consumer mobile apps and websites 

• Hands-on experience with funnel analytics, production issue management, and agile delivery 

• Comfortable working with multi-country European products 

• Strong analytical, execution, and stakeholder management skills 

• Fluency in English required (Spanish is a plus) 

Western Union values in-person collaboration, learning, and ideation whenever possible. We believe this creates value through common ways of working and supports the execution of enterprise objectives, ultimately helping us achieve our strategic goals. By connecting face-to-face, we are better able to learn from our peers, solve problems together, and innovate.

We are passionate about diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, colour, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation for applicants, including those with disabilities, during the recruitment process, in accordance with applicable laws.

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Estimated Job Posting End Date:

03-31-2026

This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.