Business Devlopment Associate

Business Development Associate – Ivory Coast, West Africa

Are you a passionate salesperson and enjoy being part of a great team? Are you ready to unleash your potential in a global business that is committed to moving money for better? Join the Western Union team as a Business Development Associate.

Western Union powers your pursuit.

We are seeking a proactive and results-oriented Business Development Associate to support our growth strategy in Senegal and the broader West African region. The ideal candidate will be a strategic contributor to management, actively engaging with agents to drive sales, identifying new business opportunities, and supporting local marketing initiatives. 

Role Responsibilities

Agent Engagement & Sales Activation 

• Build and maintain strong relationships with agents and partners across Senegal. 

• Conduct regular field visits and virtual check-ins to ensure alignment with sales targets.

• Provide training, motivation, and support to agents to enhance performance. 

Business Development & Strategic Input 

• Actively contribute ideas and insights to management to improve market penetration. 

• Identify and evaluate new business opportunities, partnerships, and distribution channels. 

• Monitor market trends and competitor activities to inform strategic decisions. 

Sales & Marketing Support 

• Collaborate with marketing teams to design and implement local campaigns. 

• Assist in the development of promotional materials tailored to the Senegalese market. 

• Track and report on campaign effectiveness and agent performance. 

Reporting & Analysis 

• Prepare regular reports on sales performance, agent engagement, and market feedback. 

• Use data to recommend actionable improvements and growth strategies. 

Role Requirements

• Minimum 2 years of experience in business development, sales, or agent network management, ideally within the remittance, fintech, or banking sectors. 

• Strong understanding of the Senegalese market and consumer behavior. 

• Excellent communication and interpersonal skills. 

• Bachelor’s degree in business, Marketing, Finance, or related field advantageous

• Proactive, solution-oriented, and comfortable working in a fast-paced environment. 

• Fluency in French and English is required; Wolof language skills are a strong asset. 

• Individuals who speak Wolof or have significant professional exposure to the fintech, banking, or remittance sectors in Senegal are strongly encouraged to apply. 

• Experience working with agent-based networks, mobile money, or digital financial services is highly valued. 

Benefits

You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few (https://careers.westernunion.com/global-benefits/). Please see the location-specific benefits below and note

We are passionate about our diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams, while reflecting the communities we serve. We do not discriminate on the basis of race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran (U.S.) status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, in accordance with applicable laws.

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Estimated Job Posting End Date:

11-24-2025

This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.