Junior Marketing Manager, CRM (Paternity Cover)

Junior Marketing Manager, CRM (Paternity Cover) – Vilnius, Lithuania

Do you love being creative and seeing your ideas being implemented? Do you want to work in a role where you can craft and develop the output of your team? Are you interested in joining a globally diverse organization where our unique contributions are recognized and celebrated, allowing each of us to thrive? Then, it’s time to join Western Union as a Junior Marketing Manager (CRM).

*Paternity leave expected till 2026 August 31st.

Western Union powers your pursuit.

In this unique role, you will be working as a Junior Marketing Manager (CRM) and you’ll be responsible for proposing, developing, and implementing marketing plans, policies and activities. Also, you will be leading researches, developing pricing policy and recommending sales channels. You’ll be responsible for product promotion and work with other business partners (e.g., production, sales, research and development) to deliver business results. Analyzing the impact of key initiatives and recommending improvements.

Role Responsibilities

• Design marketing funnels that meet customers’ growth objectives.

• Analyze market, customer and internal data to drive strategic and operational decisions.

• Create a detailed CRM strategy to drive growth in the EUCIS region.

• Conduct communication with customers via SMS, email, push notifications, pop-ups, and messengers’ channels.

• Create email templates for seasonal campaigns for different segmentation.

• Implementing player-oriented communication automation projects.

• Constant optimization of communication processes and tools.

• Analysis of communication and promo campaigns results.

• Assess customer engagement patterns to create precise forecasts and maintain a clear overview of retargeting opportunities.

• Collaborate with agencies, vendor partners, and other marketing service providers.

• Evaluate the end-to-end customer experience across multiple channels and customer touchpoints.

• Work with Customer Support, Sales, and Product to articulate and monitor customer requests and feedback through the appropriate channels.

Role Requirements

• 6+ years of Marketing experience, particularly across CRM, Loyalty, and Experience.

• A Master’s degree in Marketing, Economics, Advertising, Business, or related field is preferred.

• Advanced experience with CRM tools (Salesforce and Braze preferred), PowerPoint and Microsoft 365.

• Efficiency in using Excel, gathering insights, and analyzing data.

• Experience in a global consumer brand or financial services company.

• Demonstrated leadership skills with the ability to set strategic direction and priorities within a complex, multi-cultural business.

• Ability to operate independently in a fast-paced environment and manage multiple campaigns through different phases of execution.

• Experience with global, multi-tiered marketing implementation, with the ability to demonstrate knowledge of regional nuances and challenges in the digital marketing space.

We make financial services accessible to humans everywhere. Join us for what’s next.

Western Union is positioned to become the world’s most accessible financial services company —transforming lives and communities. We’re a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.

Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. You’ll have plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package. If you’re ready to help drive the future of financial services, it’s time for Western Union. Learn more about our purpose and people at https://careers.westernunion.com/.

Salary

The monthly gross base salary range is  2,658 – 4,317  EUR. This range represents the anticipated low and high end of the salary for this position. This role is also eligible to receive an annual bonus that align with individual and company performance. Actual salaries will vary and are based on factors such as a candidate’s qualifications, skills, and competencies.

Benefits

You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few
(https://careers.westernunion.com/global-benefits/). Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment.

Your Lithuania specific benefits include:

• Private Health Insurance (3 options)

• Life & Accident Insurance

• Additional days off

• Wide variety of discounts and special offers

• ⁠Free Fitness facilities

• Volunteering activities

• Referral program

• Relocation Buddy support upon request

Western Union values in-person collaboration, learning, and ideation whenever possible. We believe this creates value through common ways of working and supports the execution of enterprise objectives which will ultimately help us achieve our strategic goals. By connecting face-to-face, we are better able to learn from our peers, problem-solve together, and innovate.

Our Hybrid Work Model categorizes each role into one of three categories. Western Union has determined the category of this role to be Hybrid. This is defined as a flexible working arrangement that enables employees to divide their time between working from home and working from an office location. The expectation is to work from the office a minimum of three days a week. 

We are passionate about diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.

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#LI-Hybrid

Estimated Job Posting End Date:

08-14-2025

This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.