Assistant Manager, Marketing (CRM)

Assistant Manager, Marketing (CRM) – Santa Ana, Costa Rica  

Are you a zealous all-around Marketing superstar with a passion for your work? Are you interested in joining a globally diverse organization where our unique contributions are recognized and celebrated, allowing each of us to thrive Then, it’s time to join Western Union as an Assistant Manager, CRM Marketing. You will work closely with many countries across the Americas to turn their business goals into effective CRM campaigns. 

Western Union powers your pursuit.  

Role Responsibilities: 

• Develop and implement customer CRM strategies and initiatives across the Americas to drive customer satisfaction, loyalty, and revenue growth for active, passive and churned customers 

• Work with the leaders in the Americas to identify and analyze customer behavior and preferences to tailor and personalize communication and offerings choosing the right channel, together manage already existing messages (copy, visuals, and target audiences) 

• Drive an omnichannel approach via email, in-app, push, web, social and other channels 

• Strategize global performance marketing initiatives to drive lower cost per transaction and increased revenue 

• Develop and execute testing and optimization plans 

• Analyze and report on campaign performance 

Role Requirements:   

• Bachelor’s degree in marketing, Administration, Advertising, or a related field, 

• 3+ years of progressive experience in CRM marketing, in a company or agency setting, ideally working with multiple countries 

• Creative, analytical, numerical, and communicative profile with strong autonomy and leadership. 

• Advanced English level. 

• Advanced Microsoft (Excel), Intermediated Power BI. 

We make financial services accessible to humans everywhere. Join us for what’s next.  

Western Union is positioned to become the world’s most accessible financial services company —transforming lives and communities. We’re a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.  

Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. You’ll have plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package. If you’re ready to help drive the future of financial services, it’s time for Western Union. Learn more about our purpose and people at https://careers.westernunion.com/.   

Benefits 

You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few 

( https://careers.westernunion.com/global-benefits/). Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment. 

Your Costa Rica- specific benefits include: 

• Asociación Solidarista 

• In house company doctor services 

• Transportation services options 

• Referral Program award 

• Employee Resource Groups (ERG) and committees to volunteer with 

• Pan American Medical and Life insurance 

• Cafeteria Discounts 

Western Union values in-person collaboration, learning, and ideation whenever possible. We believe this creates value through common ways of working and supports the execution of enterprise objectives which will ultimately help us achieve our strategic goals. By connecting face-to-face, we are better able to learn from our peers, problem-solve together, and innovate.   

Our Hybrid Work Model categorizes each role into one of three categories. Western Union has determined the category of this role to be Hybrid. This is defined as a flexible working arrangement that enables employees to divide their time between working from home and working from an office location. The expectation is to work from the office a minimum of three days a week.