Global Content Writer/Strategist​

Global Content Writer/Strategist​ – Pune, India

The Global Content Writer/Strategist is the mission-critical engine of the Language to Customers workstream. This role converts complex product and regulatory inputs into plain-language UI copy, global campaigns, and high-converting landing pages. By partnering with UX, Product, Legal, Compliance, and Marketing, the strategist powers data-driven A/B tests and fuels integrated initiatives, from CRM journeys to performance ads, whose absence would instantly curtail customer support, jeopardizing trust, compliance, and revenue. If interested, Join Western Union as a Global Content Writer/Strategist.

Western Union powers your pursuit.

The Global Content Writer/Strategist serves as the execution engine for the Language to Customers workstream. The role converts product specifications, regulatory guidance, and marketing briefs into clear, persuasive language across UI surfaces, CRM journeys, landing pages, and paid ads, enabling customers worldwide to act with confidence while protecting brand and compliance standards.

Role Responsibilities

• Product & UI Copy: Drafts microcopy, tooltips, error messages, and onboarding text that simplify money-movement tasks and reduce support contacts.
• Marketing Support: Produces headlines, body copy, banner copies, and calls-to-action for global campaigns, email sequences, performance ads, and social posts; optimizes assets for engagement and conversion.
• Multilingual Readiness: Prepares source English copy for translation, supplies contextual notes to vendors, and reviews returned strings to preserve intent, tone, and regulatory accuracy.
• Quality & Consistency: Applies style guidelines, plain-language principles, accessibility rules, and legal feedback to deliverables; revises swiftly after compliance reviews.
• Data-driven Iteration: Builds simple A/B test plans with UX or Growth teams, records outcomes, and refines copy based on performance data.
• Workflow Discipline: Logs tasks in Jira, meets daily throughput targets, and escalates blockers early to safeguard deadline adherence while ensuring the expected quality.
• Continuous Improvement: Suggests incremental process enhancements – templates, checklists, or tooling tweaks, that raise team efficiency or quality.

Role Requirements

• Experience: 2 – 5 years producing digital copy for web, apps, or financial products with demonstrable impact on adoption or revenue.
• Technical Toolkit: Familiarity with enterprise CMS, design tools (e.g., Figma), and basic understanding of UserTesting.
• Expertise: Solid grounding in user-centered writing, SEO fundamentals, accessibility, and conversion-focused copy.
• Collaboration: Proven ability to work with design, product, marketing, and compliance teams in fast-paced, regulated environments.
• Education: Bachelor’s degree in English, Communications, Journalism, Marketing, or equivalent professional experience.

Preferred Skills

• Experience writing for financial services or comparable regulated industries.
• Ability to interpret analytics dashboards (GA4, Looker, etc.) and translate insights into copy refinements.

We make financial services accessible to humans everywhere. Join us for what’s next.

Western Union is positioned to become the world’s most accessible financial services company transforming lives and communities. To support this, we have launched a Digital Banking Service and Wallet across several European markets to enhance our customers’ experiences by offering a state-of-the-art digital Ecosystem. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.

Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. You’ll have plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package. If you’re ready to help drive the future of financial services, it’s time for the Western Union. Learn more about our purpose and people at https://careers.westernunion.com.

Benefits

You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few
(https://careers.westernunion.com/global-benefits/). Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment.

Your India specific benefits include:

• Employees Provident Fund [EPF]
• Gratuity Payment
• Public holidays
• Annual Leave, Sick leave, Compensatory leave, and Maternity / Paternity leave
• Annual Health Check up
• Hospitalization Insurance Coverage (Mediclaim)
• Group Life Insurance, Group Personal Accident Insurance Coverage, Business Travel Insurance
• Cab Facility
• Relocation Benefit

Western Union values in-person collaboration, learning, and ideation whenever possible. We believe this creates value through common ways of working and supports the execution of enterprise objectives which will ultimately help us achieve our strategic goals. By connecting face-to-face, we are better able to learn from our peers, problem-solve together, and innovate. 

Our Hybrid Work Model categorizes each role into one of three categories. Western Union has determined the category of this role to be Hybrid. This is defined as a flexible working arrangement that enables employees to divide their time between working from home and working from an office location. The expectation is to work from the office a minimum of three days a week.

We are passionate about diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.

#LI-HR1 #LI-Hybrid

Estimated Job Posting End Date:

06-24-2025

This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.