Senior Manager, Growth Marketing & Campaign (Southeast Asia) – Singapore

Senior Manager, Growth Marketing & Campaign (Southeast Asia) – Singapore

Would you like to play a key role in helping a global financial services company grow their business in Southeast Asia? Are you interested in joining a globally diverse FinTech organization which is passionate about serving customers with omnichannel way of accessing remittance services, building market profile and driving growth?

Join Western Union as a Senior Manager Senior Manager, Growth Marketing & Campaign (Southeast Asia.)

Western Union powers your pursuit. 

Be motivated by our values: Integrity, Respect, Trust & Innovation.

Role Responsibilities:

The Growth Marketing & Campaign Leader will be the main point of contact for portfolio management to plan, articulate, and generate 360 campaigns. Translating customer needs from corridor specific needs to Growth Marketing and Customer success leaders for proper execution.

You will:

• Collaborate with cross functional teams to develop a comprehensive marketing strategy & action plan aligned to the company’s goals and objectives
• Develop and own end to end marketing strategy, identifying key levers across channels to scale customer acquisition, engagement and conversion
• Plan, launch and manage integrated marketing campaigns across digital and retail channels in alignment to deliver business outcomes
• Lead paid media efforts across platforms (Google, Meta, Programmatic etc.) optimizing for ROI and CAC.
• Design and optimize lifecycle journeys using own channels to improve engagement and reduce churning.
• Championing a test and learn approach using A/B testing, cohort analysis and funnel metrics to improve campaign performance and user experience
• Drive marketing efficiency through deep analysis of unit economics, understanding market dynamics, customer behavior and growth levers to influence strategic and tactical decisions
• Cross functional collaboration is a must working with various functions – analytics, product experience, sales etc. to drive seamless alignment on marketing initiatives.
• Manage non-corridor-specific campaigns and results.
• Build and manage a high performing team of marketers. Provide mentorship, structure and support for continuous learning and innovation

Role Requirements: 

To be successful in this role, end- to-end experience in digital marketing within Southeast Asia.

• 8- 10+ years proven track record in omni channel or digital marketing with demonstrated experience of leading, developing and motivating teams in payments, e-commerce and relevant financial industries
• You will be a strategic thinker with a solid understanding of complex businesses within financial services/payments.
• Bachelor’s or Master’s degree preferably in Marketing, Business Administration or a related discipline. 
• Knowledgeable in Power Bi, Tableau and other dashboard tools are highly preferred
• Commercial acumen preferred

Additionally focusing on:

• Digital Acquisition
• Retail Marketing
• Customer Segmentation and Targeting
• Data Analysis and Insights
• Collaboration and Campaign Execution

We make financial services accessible to humans everywhere. Join us for what’s next. 

Western Union aspires to be the world’s most accessible financial services company —transforming lives and communities. We’re a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and retail financial ecosystem that help our customers achieve their personal goals. 

Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. You’ll have plenty of opportunities to learn new skills and build a career, as well as receive a rewarding compensation package. If you’re ready to help drive the future of financial services, it’s time for Western Union. Learn more about our purpose and people at https://careers.westernunion.com/. 

Benefits 

You will have access to multiple health insurance options, accident and life insurance, and resources for development and training, in additional to a range of other global employee benefits 
(https://careers.westernunion.com/global-benefits/).

The following additional location-specific benefits also apply (note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment). 

Your Singapore specific benefits include:

• 21 days holidays
• Birthday Leave
• Employee Assistance Programs
• Global Recognition and Rewards Programs
• Employee Wellness

We are passionate about our diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams, while reflecting the communities we serve. We do not discriminate on the basis of race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran (U.S.) status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, in accordance with applicable laws.

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Estimated Job Posting End Date:

05-16-2025

This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.