Assistant Marketing Manager, Caribbean Region in Miami, FL

Assistant Marketing Manager, Caribbean Region in Miami, FL (Hybrid)

Are you a zealous all-around Marketing professional with a passion for your work? Are you interested in joining a globally diverse organization? Then it’s time to join Western Union as an Assistant Marketing Manager for the Caribbean region. You will be responsible for formulating the marketing plans to deliver campaign and activity execution to support regional market share, volume and revenue growth goals. You will also be responsible for coordinating joint marketing execution with agent partners.

Western Union powers your pursuit

The Assistant Marketing Manager will be responsible for developing and executing the annual marketing plan for the Caribbean region in coordination with the commercial business team and Western Union agent partners. 

Role Responsibilities

• Works with the Regional Business team in the development of and ensures the execution of the annual marketing plan for the region to deliver growth for the portfolio of markets and products/ channels.
• Works with creative and media agency partners in the development of communication assets, promotional activations and media plans, through deployment.
• Leads coordination with Western Union Agent marketing teams in the development and deployment of joint marketing initiatives aligned to Western Union goals.
• Develops and manages the marketing activity calendar for the region, to also includes joint marketing activities with key agent partners across the region to amplify Western Union activities.
• Responsible for tracking market share performance (for reported markets), product performance and conducting comparative analysis against competitors (pricing, promotional activities, etc.) to support plan recommendations and/or iterations.
• Monitors the execution of Western Union and Agent marketing activities and provides performance reports.
• Develops and provides Western Union agents with the necessary marketing assets for deployment in the market.
• Manages the approval process for Agent proposed activities and materials with Western Union Brand and Legal teams.
• Monitors and controls the marketing budget, utilization, and processes invoices for payment to media agency partners.

Role Requirements 

• University degree in Marketing, Business or Project Management, plus 3+ years related experience. (MBA preferred)
• Proven abilities in marketing activity execution, business analysis methodologies and tools.
• Proven experience in priority setting and managing multiple projects and stakeholders.
• Experience working with creative and media agency partners on creative assets and media planning.
• Demonstrates initiative and an ability to work independently.
• Detail-oriented, highly analytical, with a data- and results-driven approach.
• Thrives working in a fluid and fast-changing environment, whilst managing various priorities.
• Bilingual English and Spanish.
• Knowledge of the Caribbean macro and micro-economic landscape is a plus (CARICOM and non-CARICOM territories).
• Up to 25% international travel.
• This is a Hybrid role, requiring a minimum of three (3) days onsite/ in office.
• *Applicants must be currently authorized to work in the United States on a full-time basis. Western Union will not sponsor applicants for work visas for this position.

We make financial services accessible to humans everywhere. Join us for what’s next. 

Western Union is positioned to become the world’s most accessible financial services company —transforming lives and communities. We’re a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward. 

  

Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. You’ll have plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package. If you’re ready to help drive the future of financial services, it’s time for Western Union. Learn more about our purpose and people at https://careers.westernunion.com/ 

  

Salary 

The base salary range is $85,000 USD – $105,000 USD per year (DOE), total on target compensation includes a base salary and short-term and long-term incentives that align with individual and company performance. Actual salaries will vary based on candidates' qualifications, skills, and competencies.

Benefits 

You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few (https://careers.westernunion.com/global-benefits/). Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment. 

  

Your United States – Specific Benefits Include 

• Family First Program 
• Flexible Time Off
• Medical, Dental, and Life Insurance
• Tuition Assistance Program
• Parental Leave

  

Location (Hybrid): 161 NW 6th Street, Miami, FL 33136

*Applicants must be based in Miami or willing to relocate to Miami to work from the Miami office a minimum of three days a week. Western Union will not assist with relocation costs for this position.

Western Union values in-person collaboration, learning, and ideation whenever possible. We believe this creates value through common ways of working and supports the execution of enterprise objectives which will ultimately help us achieve our strategic goals. By connecting face-to-face, we are better able to learn from our peers, problem-solve together, and innovate.

Our Hybrid Work Model categorizes each role into one of three categories. Western Union has determined the category of this role to be Hybrid. This is defined as a flexible working arrangement that enables employees to divide their time between working from home and working from an office location. The expectation is to work from the office a minimum of three days a week.

For residents of Colorado, California, Connecticut, Delaware, Minnesota, and Pennsylvania: Please do not respond to any questions on this initial application that may seek age-identifying information such as age, date of birth, or dates of school attendance or graduation. You may also redact this information from any materials you submit during the application process. You will not be penalized for redacting or removing this information.

We are passionate about diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.

#LI-SS2 #LI-Hybrid

Estimated Job Posting End Date:

04-23-2025

This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.