Senior Marketing Specialist

Senior Marketing Specialist – Rome, Italy

Are you a zealous all-around Marketing superstar with a passion for your work? Do you want to unleash your potential in a global Fintech company looking to move money for better?  Join Western Union as a Senior Marketing Specialist.

Motivated by our values: purpose driven, globally minded, and trustworthy & respectful

We’re a FinTech that’s using insight from customers and colleagues worldwide to improve financial services for families, small businesses, multinational corporations, and non-profit organizations. We’re a team of over 10,000 people spanning 200 countries and territories. We believe when money moves, better things happen.

Relentless pursuit of better

We’ll be looking for you to develop and implement the Western Union Business Solutions marketing strategy and marketing plans for Italy, Malta and Spain to support new business initiatives in the marketplace. You will be directly in charge of the Italian market, and you will manage two Marketing Specialists based in Spain and Malta. You will be working closely with the sales teams and the global marketing team. You will ensure the execution of the marketing plans and you will manage your local budgets. You will develop partnerships with industry associations, support lead generation, identify and manage events/tradeshows, as well as social media campaigns and any other offline/online marketing initiatives to support the business growth targets. You will be in charge of creating market research and analyses to identify new business opportunities and to develop marketing plans accordingly.

For such a detail-driven role, you must have a first successful experience in a similar role, ideally in the Financial Services / FinTech industry. You’ll need to have experience in offline and online marketing (focused on acquisition campaigns to drive inbound leads) and team management. You may have a Degree in Business / Marketing. The ability to deliver market and industry research and to analyse data is required. You’ll be a strong communicator who is able to build relationships with stakeholders at all levels, and to influence positive actions. Italian (native speaker level) and English languages are required for this role.

IMPORTANT NOTE: Following the Western Union Business Solutions divestiture announcement on August 4, 2021, recruitment efforts will continue for this position on behalf of Western Union. However, as part of the divestiture agreement, this position will transition to the purchasing company should the transaction conclude. The hiring team will be able to answer any questions you may have.

Join us, and let’s connect the world

Western Union is transforming its business and shaping the financial services sector by driving quality, convenience, and customer service to new levels of excellence. It’s an exciting time for our organization, as the largest cross-border money transfer operator, trusted by millions of consumers around the world. If you’re ready to unleash your potential to help drive change through bottom-up innovation, apply now.

We’re a company on the move, and we want our people to grow and develop. You’llhave plenty of opportunities to learn new skills and build a career, as well as a great salary and benefits package.

We are passionate about our diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams, while reflecting the communities we serve. We do not discriminate on the basis of race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran (U.S.) status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, in accordance with applicable laws.

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