Digital Analytics and Optimisation Manager

Digital Analytics and Optimisation Manager – Hammersmith, London, United Kingdom

Are you looking for a role where you can lead the evolution and growth of our global businesses’ substantial web presence? Do you want to join a successful global marketing team and be responsible Western Union Business Solutions (WUBS) web marketing strategy? Join Western Union as Digital Analytics and Optimization Manager.

Motivated by our values: purpose driven, globally minded, and trustworthy & respectful

We are a FinTech that’s using insight from customers and colleagues worldwide to improve financial services for families, small businesses, multinational corporations, and non-profit organizations. We are a team of over 10,000 people spanning 200 countries and territories. We believe when money moves, better things happen. 

Better starts and ends with customer. 

The Digital Analytics and Optimization Manager provide in-depth analysis and functional leadership to the Customer Experience Leader as well as variety of stakeholders in the business. The Digital Analytics and Optimization Manager will use various tools and analytical practices to detail and define a clear picture of WUBS user behavior and engagement across all digital touchpoints with the objective of enabling stakeholders to make informed decisions and better leverage our content. As part of the Customer Experience and Success team, the Digital Analytics and Optimization Manager will build and manage a centre of excellence for marketing web analytics, tools, and technical support. Establish governance of web instances and share out best practices, when needed organize training for regional marketers and other users.  The successful candidate will work closely with marketing, product and sales stakeholders to cultivate simple and effective digital experiences from top to bottom of the funnel; and lead web analytics and tagging strategy development and implementation for WUBS corporate websites and customer-facing payments platforms.

In this role, you will be the subject matter expert and so you must have significant and substantial professional experience in a similar role (ideally in a global B2B team).  When we meet, you will be able to demonstrate clearly your advanced knowledge of, and experience in, Google Analytics (UA + GA4), Google Tag Manager, web User Experience (UX) and technical aspects of Search Engine Optimisation (SEO).  You will have a relevant degree and/or equivalent experience in MarTech platform administration and statistical tools and methods – we welcome candidates with statistical analysis and mathematics degrees.  We also need someone with commercial acumen in order to support and enable growth with the spirit of prioritization to nurture opportunities and recognise where time and effort will earn most value for the business.  A key skill is creative problem-solving as we are a Marketing function, and we must be able to work in a white space scenario where we might not have all answers and engaging with creativity to find them is essential. In addition, experience and skills in the following areas would be welcomed: HTML and Javascript, Tableau, Looker and Google Data Studio

IMPORTANT NOTE: Following the Western Union Business Solutions divestiture announcement on August 4, 2021, recruitment efforts will continue for this position on behalf of Western Union. However, as part of the divestiture agreement, this position will transition to the purchasing company should the transaction conclude. The hiring team will be able to answer any questions you may have.

Join us, and let’s connect the world  

Western Union is transforming its business and shaping the financial services sector by driving quality, convenience, and customer service to new levels of excellence. It’s an exciting time for our organization, as the largest cross-border money transfer operator, trusted by millions of consumers around the world. If you are ready to unleash your potential to help drive change through bottom-up innovation, apply now.

We are a company on the move, and we want our people to grow and develop. You will have plenty of opportunities to learn new skills and build a career, as well as a great salary and benefits package.

We are passionate about our diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams, while reflecting the communities we serve. We do not discriminate on the basis of race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran (U.S.) status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, in accordance with applicable laws.

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