Sales

Business Development Associate – North America Payments

LOCATION: USAtlanta
TYPE:
POSTED: November 6, 2025
ID: JR0127704 – Atlanta
We are seeking a driven and results-oriented Sales Executive to accelerate commercial growth within the biller segment. This role is focused on acquiring new business through proactive outbound prospecting, lead generation, and strategic engagement. The ideal candidate will be skilled in building relationships, negotiating contracts, and managing a qualified pipeline to meet quarterly revenue targets.
 
Key Responsibilities
Lead Generation & Prospecting (50%)
  • Proactively source and qualify new leads via cold outreach, networking, and market research.
  • Build and maintain a robust pipeline of prospective clients across targeted industries and geographies.
  • Schedule and conduct introductory meetings to understand client needs and present tailored solutions.
Contract Negotiation & Onboarding (20%)
  • Negotiate favorable contract terms with prospective clients.
  • Ensure seamless progression from contract execution to active transaction flow.
  • Collaborate with internal teams to expedite onboarding and remove activation barriers.
Sales Tracking & Reporting (20%)
  • Monitor outreach activity, conversion rates, and pipeline metrics using CRM tools.
  • Provide regular performance updates to senior leadership.
Market Intelligence & Collaboration (10%)
  • Stay informed on industry trends, competitor activity, and emerging opportunities.
  • Partner with marketing and product teams to refine messaging and support lead generation campaigns.
Qualifications
Experience
  • 1–3 years in outbound sales, lead generation, or business development.
Education
  • Bachelor’s degree in Business, Marketing, or related field preferred.
Technical Skills
  • CRM Systems (e.g., Salesforce): Intermediate – manage leads, track pipeline activity, and maintain accurate records.
  • Microsoft Office Suite: Intermediate – create presentations, manage outreach lists, and communicate professionally.
  • Market Research Tools (e.g., LinkedIn Sales Navigator): Basic – identify and qualify prospects.
  • Data Analysis & Reporting: Basic – interpret sales metrics and dashboards.

Soft Skills

  • Communication: High proficiency – articulate ideas and engage prospects effectively.
  • Ownership & Accountability: Moderate – take initiative and meet performance expectations.
  • Teamwork & Collaboration: Moderate – contribute to team goals and share information.
  • Stakeholder Management: Basic to Moderate – build rapport and support onboarding.
  • Adaptability: Moderate – respond well to change and feedback.
  • Time Management: Moderate – prioritize tasks and meet deadlines.
  • Resilience & Persistence: Moderate to High – maintain motivation and pursue opportunities.
  • Organization: Moderate – keep outreach and records structured.
  • Self-Starter Mentality: High – proactively seek opportunities and drive activity independently.

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About Western Union

Western Union Company is a global leader in cross-border, cross-currency money movement. Our omnichannel platform connects the digital and physical worlds and makes it possible for consumers and businesses to send and receive money and make payments with speed, ease, and reliability. With our global reach, Western Union moves money for better, connecting family, friends and businesses to enable financial inclusion and support economic growth.