Marketing
Product Owner – Loyalty & Engagement
Product Owner-Pune, India
Do you have experience delivering products that need a strong understanding of the technical setup at the same time focused on delivering the right customer experience? If you have a track record of driving product success through consumer centric thinking & data and have a bias for action, then it’s time to join Western Union’s Digital Product-Engagement Solutions team as an Product Owner.
Western Union powers your pursuit
We’re looking for a Product Owner – Loyalty & Engagement to help drive customer retention, frequency, and value across Western Union’s digital and retail channels. In this role, you’ll lead the roadmap for loyalty and content-led engagement initiatives—ensuring our customers receive timely, relevant, and rewarding experiences. You’ll work cross-functionally with design, data, marketing, and engineering to deliver personalized journeys that deepen customer trust and connection.
Role Responsibilities
- Own and prioritize the product backlog for Content Network and Loyalty initiatives.
- Define, launch, and optimize rewards and loyalty programs that increase customer value and repeat transactions.
- Deliver personalized content and recommendations that drive engagement across multiple touchpoints (app, web, receipt).
- Partner with cross-functional teams to ensure smooth execution and impactful customer experiences.
- Use data and experimentation to measure performance, identify opportunities, and drive continuous improvement.
- Championing a customer-first mindset that ensures engagement experiences are intuitive, valuable, and aligned to business outcomes.
Role Requirements
- Overall, 7-12 years of experience along with 3-5 years of relevant years of experience as a Product Owner or Product Manager in loyalty, engagement, or digital marketing products.
- Proven success launching or optimizing loyalty programs, retention campaigns, or gamified experiences.
- Strong analytical skills and experience with A/B testing, segmentation, and performance metrics.
- Proficiency with Agile development processes and backlog management tools (e.g., Jira).
- Strong collaboration and communication skills; able to work across global, cross-functional teams.
What will make you stand out:
- Background in financial services, fintech, or global consumer products.
- Experience working with personalization or marketing automation platforms.
- Understanding of customer lifecycle strategies, engagement KPIs, and content-driven growth models.
- Passion for customer experience and data-driven decision-making.
We make financial services accessible to humans everywhere. Join us for what’s next.
Western Union is positioned to become the world’s most accessible financial services company —transforming lives and communities. We’re a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.
Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. You’ll have plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package. If you’re ready to help drive the future of financial services, it’s time for Western Union. Learn more about our purpose and people at https://careers.westernunion.com/.
Benefits
You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few
(https://careers.westernunion.com/global-benefits/). Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment.
Your India specific benefits include:
- Employees Provident Fund [EPF]
- Gratuity Payment
- Public holidays
- Annual Leave, Sick leave, Compensatory leave, and Maternity / Paternity leave
- Annual Health Check up
- Hospitalization Insurance Coverage (Mediclaim)
- Group Life Insurance, Group Personal Accident Insurance Coverage, Business Travel Insurance
- Cab Facility
- Relocation Benefit
We are passionate about diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.
#LI-MT #LI-Hybrid
Estimated Job Posting End Date:
10-29-2025
This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.
About Western Union
Western Union Company is a global leader in cross-border, cross-currency money movement. Our omnichannel platform connects the digital and physical worlds and makes it possible for consumers and businesses to send and receive money and make payments with speed, ease, and reliability. With our global reach, Western Union moves money for better, connecting family, friends and businesses to enable financial inclusion and support economic growth.

