Specialist Brand Management

Specialist, Brand Management

Do your talents lie in brand management? Are you passionate about creating strong brands and delivering strong creative assets? Are you ready to work with marketing teams and joining a globally diverse organization where our unique contributions are recognized and celebrated, allowing each of us to thrive? Then it’s time to join Western Union as a Specialist, Brand Management.

Western Union powers your pursuit.

Role Responsibilities

• Assists the Brand Manager in executing the WU brand promotional and advertising campaigns.
• Assists in the development and review of sales budgets and in controlling advertising and promotion budget variations.
• Gives support on trade initiatives for network expansion and engagement programs for agent & customer retention.
• Manages training and incentives for the sales team. Lead grassroot initiatives and events.

Role Requirements

• A bachelor’s degree in a relevant field.
• Must have experience with Power BI. Must have Numbers affinity to manage our budgets and to control financial and communication performance of our campaigns.
• Fluency in English – both verbally and in writing.
• We expect you to have a proven ability to manage large projects from large and/or multiple clients.
• Experience with integrated communication plans including ATL, BTL, digital, social, loyalty, and customer experience.
• Global experience with knowledge of how local culture can challenge global strategy and creative execution.
• Ability to articulate and sell concepts, strategy, and creative recommendations and plans verbally and visually in programs like PowerPoint.
• Time management and administrative skills.
• Strategic thinking skills and ability to offer creative solutions that will work for both the client and the brand.

We make financial services accessible to humans everywhere. Join us for what’s next.

Western Union is positioned to become the world’s most accessible financial services company —transforming lives and communities. We’re a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.

Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. You’ll have plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package. If you’re ready to help drive the future of financial services, it’s time for Western Union. Learn more about our purpose and people at https://careers.westernunion.com/.
 

Benefits

You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few
(https://careers.westernunion.com/global-benefits/). Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment.

Your Argentina-specific benefits include:

• Life Insurance
• Health insurance
• Discount in universities.
• Discount in gyms and other retail sites.
• 10 days off, parental leave

We are passionate about diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.

#LI-YA1 #LI-Hybri

Estimated Job Posting End Date:

07-06-2025

This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.