Advertising Account Executive – Multicultural Sales

Advertising Account Executive – Multicultural Sales: Miami, FL or New York, NY

Are you ready to accelerate your career with a global leader in financial services? Are you energized by developing leads into new clients? Do you have a passion for diverse audiences? Be part of a fast-growing media network that values innovation and diversity. As we continue to expand our commerce media network, we’re looking for a dynamic Multicultural Sales Advertising Account Executive to drive revenue growth and build strategic partnerships with brands, agencies, and media buyers focused on Hispanic and multicultural audiences.

Western Union powers your pursuit. 

In this role, you will be responsible for securing new advertising partners, managing key relationships, and developing customized digital media campaigns for Hispanic and multicultural brands and agencies. This role requires a deep understanding of Hispanic and multicultural marketing, a strong digital media sales acumen, and the ability to create comprehensive media strategies across multiple channels. Experience and knowledge of the LATCA media market would be a plus as we expand into those corridors. Collaborating with internal teams, the Multicultural Advertising Account Executive will craft proposals, respond to media briefs, and drive advertising revenue across Onsite Display, Offsite Audience Extension, and Digital Out-of-Home. A passion for working with multicultural brands and a proven track record of successfully executing integrated, cross-platform campaigns is a must.

Role Responsibilities 

Business Development & Sales

• Prospect, pitch, and secure partnerships with brands, agencies, and resellers targeting multicultural and Hispanic audiences.
• Develop and execute a sales strategy to grow revenue across Onsite, Offsite, and DOOH advertising solutions.
• Identify market opportunities and position Western Union Media Network as the go-to solution for multicultural digital media campaigns.
• Meet management-established monthly, quarterly, and annual sales quotas.

Account Management & Relationship Building

• Manage and grow relationships with key accounts, ensuring client satisfaction and long-term partnerships.
• Serve as a trusted advisor, providing insights on multicultural audience engagement and media performance optimization.
• Collaborate cross-functionally with internal teams, including product, marketing, and operations teams, to deliver impactful media solutions.

Campaign Development & Execution

• Work closely with clients to develop customized, data-driven digital media campaigns that align with their multicultural marketing objectives.
• Provide strategic guidance on audience segmentation, creative execution, and media placement to maximize campaign performance.
• Monitor campaign success metrics and proactively optimize for better results.
• Maintain data entry into CRM software.

Role Requirements 

• 5+ years of experience in digital advertising sales, media partnerships, or business development.
• Bachelor’s degree or equivalent experience in business, marketing, or a related field. 
• Proven track record of selling digital media solutions, preferably in commerce media, programmatic advertising, or retail media.
• History of meeting or exceeding quotas and receiving positive customer feedback. 
• Deep understanding of multicultural marketing trends, Hispanic consumer behavior, and digital media buying.
• Established relationships with brands, agencies, or media buyers focused on multicultural audiences.
• Ability to manage multiple clients and projects simultaneously in a fast-paced environment. 
• Strong negotiation, presentation, and relationship-building skills.
• Proficiency in ad tech platforms (DSPs, SSPs, DMPs) and audience targeting strategies is a plus.
• Command of spreadsheets, audits, and customer relationship and project management software.
• Bilingual (Spanish/English) preferred but not required.

We make financial services accessible to humans everywhere. Join us for what’s next. 

Western Union is positioned to become the world’s most accessible financial services company —transforming lives and communities. We’re a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward. 

Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. You’ll have plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package. If you’re ready to help drive the future of financial services, it’s time for Western Union. Learn more about our purpose and people at https://careers.westernunion.com/. 

Salary

The annual gross base salary range is $110,000.00 – $145,000.00 USD per year. This role is also eligible to receive commission that aligns with individual performance. Actual salaries will vary based on candidates' qualifications, skills, and competencies.

Benefits
You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few (https://careers.westernunion.com/global-benefits/). Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment.

Your United States – Specific Benefits Include

• Family First Program
• Time off
• Medical, Dental and Life Insurance
• Student Loan Repayment Program
• Tuition Assistance Program
• Parental Leave

Western Union values in-person collaboration, learning, and ideation whenever possible. We believe this creates value through common ways of working and supports the execution of enterprise objectives which will ultimately help us achieve our strategic goals. By connecting face-to-face, we are better able to learn from our peers, problem-solve together, and innovate.  

Our Hybrid Work Model categorizes each role into one of three categories. Western Union has determined the category of this role to be Hybrid. This is defined as a flexible working arrangement that enables employees to divide their time between working from home and working from an office location. The expectation is to work from the office a minimum of three days a week. 

For residents of Colorado, California, Connecticut, Delaware, Minnesota, and Pennsylvania: Please do not respond to any questions on this initial application that may seek age-identifying information such as age, date of birth, or dates of school attendance or graduation. You may also redact this information from any materials you submit during the application process. You will not be penalized for redacting or removing this information. We are passionate about diversity.

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Estimated Job Posting End Date:

02-28-2025

This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.