Senior Specialist, CRM

Senior Specialist, CRM – Santa Ana, Costa Rica 

Are you interested in joining a globally diverse organization where our unique contributions are recognized and celebrated, allowing each of us to thrive Then, it’s time to join Western Union as a Senior Specialist, CRM.

Western Union powers your pursuit. 

Role Responsibilities:

• Own development, implementation and performance of multi-channel campaigns targeting assigned area of the customer lifecycle
• Collaborate with CEM team as well as cross-functional partners (Marketing, Product, Data, Analytics etc.) to drive improvements in customer retention and other KPIs
• Guide campaigns through the creative development and brand approval process, ensuring alignment with brand guidelines and delivering final assets on time
• Collaborate with legal and compliance teams to ensure all campaigns adhere to local and global regulations
• Contribute to regional program reviews by providing insights, updates on upcoming campaigns, and refinements to strategy.
• Run A/B tests, analyze results, and share actionable insights with stakeholders
• Participate in quality assurance (QA) checks to ensure links, images, and copy are accurate in customer communications

Role Requirements:  

• Bachelor's degree
• 2+ years of experience managing campaigns in owned channels (email/SMS/push/WhatsApp)
• Hands-on experience with an enterprise-level CRM platform (ex. Braze, Iterable, Salesforce Marketing Cloud etc.)
• Familiarity with an enterprise-level reporting platform (ex. Looker, PowerBI, Tableau, etc.)
• Experience defining and creating audience segments
• Understanding of how data flows between platforms (front end systems, data warehouses etc.)
• High level understanding of global privacy and data protection laws (CAN-SPAM, GDPR etc.)
• Experience managing multiple stakeholders and balancing project priorities

Nice to Have:

• Prior experience working in a global or multi-market capacity, including coordinating campaigns across regions
• Knowledge of personalization strategies and dynamic content creation for customer communications
• Proficiency with project management tools (e.g., Asana, Trello, Jira) for campaign tracking and team collaboration
• Background in Finance or FinTech
• Experience managing or executing campaigns on WhatsApp
• Exposure to customer scoring or segmentation modeling

We make financial services accessible to humans everywhere. Join us for what’s next. 

Western Union is positioned to become the world’s most accessible financial services company —transforming lives and communities. We’re a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward. 

Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. You’ll have plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package. If you’re ready to help drive the future of financial services, it’s time for Western Union. Learn more about our purpose and people at https://careers.westernunion.com/.  

Benefits

You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few

( https://careers.westernunion.com/global-benefits/). Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment.

Your Costa Rica- specific benefits include:

• Asociación Solidarista
• In house company doctor services
• Transportation services options
• Referral Program award
• Employee Resource Groups (ERG) and committees to volunteer with
• Pan American Medical and Life insurance
• Cafeteria Discounts

Western Union values in-person collaboration, learning, and ideation whenever possible. We believe this creates value through common ways of working and supports the execution of enterprise objectives which will ultimately help us achieve our strategic goals. By connecting face-to-face, we are better able to learn from our peers, problem-solve together, and innovate.  

Our Hybrid Work Model categorizes each role into one of three categories. Western Union has determined the category of this role to be Hybrid. This is defined as a flexible working arrangement that enables employees to divide their time between working from home and working from an office location. The expectation is to work from the office a minimum of three days a week. 

We are passionate about diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.

#LI-DJ1 #LI-Hybrid

Estimated Job Posting End Date:

01-19-2025

This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.