Digital Marketing Leader

We’re a FinTech that’s using insight from customers and colleagues worldwide to improve financial services for families, small businesses, multinational corporations, and non-profit organizations. We’re a team of over 10,000 people spanning 200 countries and territories. We believe when money moves, better things happen. Read more about us at www.wu.com/careers.

Working at Western Union means being a part of a multicultural community that strives for customer excellence and innovation. We are an innovator in financial services and a leader in the Fintech industry. By joining us, you will be a part of our global organization, helping deliver innovative business solutions. Join us and help implement our Global Digital Strategy to Business Solutions at Western Union.

The team is waiting for you!
You will be a part of the Global Digital team based in London reporting to Daniele Longo – Global Head of Digital Marketing. His team are looking for a Digital Marketing Leader to manage the global digital department and support the business in increasing acquisition and revenue.

As Digital Marketing Leader you will:

• Support the global growth goals of the business by achieving awareness, increase lead generation, and revenue targets across a range of digital channels and within budget.

• Manage both in-house advertising, disruptive digital technologies, and external resources to execute against ambitious acquisition targets in a fast-paced environment.

• Managing a small team, collaborate with regional digital managers, and influence key stakeholders within the organization.

• Ensure marketing campaigns and channels are performing versus detailed cost per acquisition, volume, and lead quality targets and ensuring best practice is followed across all marketing channels

• Seek innovation in new digital campaigns, tools, and will be accountable for all marketing channels including SEM, SEO, PPC, Social Media, Affiliates, Paid Search, Paid Social, Attribution, Global Platform partnership, and many more.

• Lead flow planning, delivery, and ensure performance optimization across a variety of B2B payment solutions, products, and verticals propositions.

• Own key digital marketing metrics and work with Customer Experience and Optimization to unlock key insights and identify opportunities across the acquisition marketing funnel.

We’re a company on the move, and we want our people to grow and develop. You’ll have plenty of opportunities to learn new skills and build a career, as well as a great salary and benefits package.

The salary will vary and will be based on various factors, such as qualifications, skills, and competencies. That's not all – we offer an attractive benefits package beyond salary:

– Life insurance

– Health insurance

– Attractive company pension

– Global Medical policy for abroad

– Global Travel Assistance policy

– Restricted Stock Units (5%)
– 25 days paid holidays (excluding bank holidays) with the option to purchase extra days and flexible working arrangements

– Gym membership, cycle to work scheme, retail vouchers, and travel loans
– Best-in-class learning and development platforms and extensive internal career progression
– Employee recognition program
– Engaging team building activities

We are passionate about our diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams, while reflecting the communities we serve. We do not discriminate on the basis of race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran (U.S.) status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, in accordance with applicable laws.

Please contact us if you have any questions:

Talent Acquisition: Rajaa El Korchi

Email address: rajaa.elkorchi@wu.com

Hiring Manager: Daniele Longo

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